Perform-MAX Systems

Success is not a perception. Success is a measurable value that cannot be offset by opinion or a collective denial. Most health, fitness and medical fitness businesses have opted to accept success as a perception. The real goal should always be MAXIMUM SUCCESS. It's funny, because when I do seminars or speak at conferences, one of the things I always do is ask, "Who here wants to be the BEST?" Guess what? Inevitably, everybody raises their hand! Their imagined goal is to be the BEST! At Galter LIFECENTER in Chicago, IL In order to know the real truth in performance, a 100% quantifiable performance tracking system must be in place that includes all departments. A quantifiable system is used to measure both team and individual performance. The system must include all aspects of needed performance if the assessment is to be accurate. A 100% quantifiable tracking system is the value by which goal related expectations are measured. Goals must i

Maximum Performance – The Formula   By: Geoff Hampton   Being the best in whatever you do is what maximum performance is all about. But being the best rarely occurs as an unplanned spontaneous event. And simply wishing for it lacks any real potential for fulfillment. Being the best requires vision and desire, which are the primary ingredients for potential. And potential becomes reality when it is supported by consistent, motivated, goal-based performance, along with strong coaching. Prepare your brain Being the best begins at the start of every day. It means rising early and getting your body and mind in gear. Early morning is when the brain is prepared to operate at its maximum efficiency. It has not yet been clouded by events that evolve during the course of the day and, unless the person has been consumed by worries during the night, the brain is ready to deliver to the best of its capabilities. Three things that can help the brain to be its best are allowi

POWERING UP PERFORMANCE: Incoming Membership Sales Calls Incoming Membership Sales Calls - Performance Matters! Most health, fitness and medical fitness clubs know that incoming membership telephone calls represent a very important opportunity to increase membership sales. However, far too many do not understand the real why or how that maximum performance in this critical sales generator represents. As a result mediocre performance is accepted and imagined as acceptable. Most strong sales businesses KNOW the importance of that ringing phone and what the opportunity means in terms of increased sales results and ROI in marketing and promotion. Most strong sales businesses engage strong staff training, effective word tracks, goal setting and performance analysis.  How about yours? Have you ever calculated the cost per incoming telephone membership inquiry? These calls are the result your marketing and promotion. They are expensive! So why not view this opportunity for w

Special Staff Training Programs By Geoff Hampton Summer time is an excellent time for most health, fitness, medical fitness or martial arts businesses to do staff training. It tends to be a slower time of club utilization for most. Geoff Hampton now offers special summer staff training programs designed for maximum positive impact in less time that traditional all day training. Called, "QUICK HIT" programs, there are choices between on-site half day intensive training or internet/telephone remote training modules. All sales, retention and team building programs are customized for each client. The on-site programs are educational, motivational and interactive. Check our website for more detail at www.geoffhampton.org or call (865) 304-9409 for more information. The internet/telephone staff training modules can be utilized for specific staff persons, small groups or leadership team training. Geoff Hampton has spent more than 35 years in industry leadership.

When the  "not yet fit"  finally reach a point in their lives where they come to grips with their need for lifestyle change, many opt to join a wellness or health club. This sounds like a great idea! However, statistics will show that the failure rate among the  "not yet fit"  who pay good money to join a club is astronomical. Many ask, Why? The answer is simple. These businesses created initial new member offerings for new members that "sounded"  like great ideas when first created. A few examples of failed wellness and health club offerings for new  "not yet fit"  members: 1. The  "Fitness Evaluation" This is an initial offering for new members that generally includes time spent with a certified fitness professional whereby the new  "not yet fit"  member gets an overview of their current level of fitness (or lack thereof) and the fitness professional suggests a work out program for the person. 2. The  "Fitness Orie

The health, fitness and wellness business continues to experience fluctuations in the critical performance standard of net membership growth. Most health and fitness clubs along with medical fitness centers continue to engage the erroneous barometer of success measuring new membership sales alone. The only true gauge of successful business operation in our industry is bottom-line profitability measured through all the components related to net membership growth. While many wellness, fitness and health businesses are experiencing an upsurge in new membership sales, many remain flat, or worse, devolving membership growth. For almost all clubs there has been an increase in attrition that can quickly outpace new membership sales. This is the beginning of the disaster cycle if you do not have a business model in place that is designed for two things: 1. Maximum net membership growth 2. Perpetual increase of all elements relative to net membership growth With the spike in attrition