Perform-MAX Systems

The health, fitness and wellness business continues to experience fluctuations in the critical performance standard of net membership growth. Most health and fitness clubs along with medical fitness centers continue to engage the erroneous barometer of success measuring new membership sales alone. The only true gauge of successful business operation in our industry is bottom-line profitability measured through all the components related to net membership growth. While many wellness, fitness and health businesses are experiencing an upsurge in new membership sales, many remain flat, or worse, devolving membership growth. For almost all clubs there has been an increase in attrition that can quickly outpace new membership sales. This is the beginning of the disaster cycle if you do not have a business model in place that is designed for two things: 1. Maximum net membership growth 2. Perpetual increase of all elements relative to net membership growth With the spike in attrition

Want to make 2018 your best year ever? Contact us today! Success is not a perception. Success is a measurable value that cannot be offset by opinion or a collective denial. Most health, fitness and medical fitness businesses have opted to accept success as a perception. The real goal should always be MAXIMUM SUCCESS. It's funny, because when I do seminars or speak at conferences, one of the things I always do is ask, "Who here wants to be the BEST?" Guess what? Inevitably, everybody raises their hand! Their imagined goal is to be the BEST! At Galter LIFECENTER in Chicago, IL In order to know the real truth in performance, a 100% quantifiable performance tracking system must be in place that includes all departments. A quantifiable system is used to measure both team and individual performance. The system must include all aspects of needed performance if the assessment is to be accurate. A 100% quantifiable tracking system is the value by wh

EXTREME EVOLUTION THROUGH EFFECTIVE MEMBERSHIP SALES DEVELOPMENT Our health, fitness, medical fitness, martial arts and wellness industry has evolved over the years through the replication of age-old systems and procedures that were originally designed for high volume sales in primarily smaller clubs. These clubs were focused exclusively on the sale of new memberships. That business model is known today as attrition driven. In other words, their primary goal is to make the sale in a never-ending frenzy of sales intensity. This type of operation can be profitable, but it in no way serves any purpose in helping the people joining to be successful in their quest for lifestyle change. Additionally, this model expresses no concern as to whether or not the newly enrolled member even returns to the club once they have made their initial investment and signed on the dotted line. It's all show. It tends to create a staff team dynamic that is completely self-serving. As a result t