NET MEMBERSHIP GROWTH: Check Out Our Unique "Results Assured" Program
The health, fitness and wellness business continues to experience fluctuations in the critical performance standard of net membership growth. Most health and fitness clubs along with medical fitness centers continue to engage the erroneous barometer of success measuring new membership sales alone. The only true gauge of successful business operation in our industry is bottom-line profitability measured through all the components related to net membership growth. While many wellness, fitness and health businesses are experiencing an upsurge in new membership sales, many remain flat, or worse, devolving membership growth. For almost all clubs there has been an increase in attrition that can quickly outpace new membership sales. This is the beginning of the disaster cycle if you do not have a business model in place that is designed for two things: 1. Maximum net membership growth 2. Perpetual increase of all elements relative to net membership growth With the spike in attrition...